Email marketing should be about gathering insight and intelligence on your customers and prospects and then using that insight to deliver relevant communication. Sage E-Marketing is a clever product which allows you to execute email marketing campaigns at the click of a button. The product then allows you to track who has viewed which sections allowing you to easily discover interests.
Easy to use and effective
Sage E-Marketing manages all elements of your campaigns. It includes a straightforward set of tools which enable you to:
- Create attractive, interactive emails. Create informative 'Landing Zones' which recipients can click through to.
- Specify which emails and landing zones your contacts will see.
- Design and manage surveys with multiple branches depending on responses to particular questions.
- View detailed information about who's responded, and which landing zones they have visited
- Manage your bounced emails easily and identify the reason - for example Out of Office, unknown domain name, or unknown user.
Additionally Sage E-Marketing can be set to integrate with your Sage CRM solution. This integration means that all recipients' actions are written back to the individuals record. Create a new campaign and select your audience in your Sage CRM and the integration transfers all campaign and contact data from CRM into Sage E-Marketing. Campaign results such as email opens, click-throughs and survey answers are sent back to CRM using web services.This gives marketers the ability to produce increasingly targeted and intelligent campaigns based on audience preferences.
Increase your email campaign response rates and reduce your marketing costs!
"Innov8 use Sage e-Marketing internally and find it invaluable in understanding our customer and prospects needs. The ability to easily select individuals from our CRM and get messages out fast is great. We can even quickly review who has clicked through on the various sections to more easy understand their interests."
Dan Hackney, Marketing Manager, Innov8 Group.
Simple to use:
Using the easy to use interface you can create stylish, informative, multi layered emails. Simply copy and paste from your word processing software or for the more confident, write the code directly. Import your images and logos and easily place them into your documents.
If you would like more information on the Sage E-marketing product then please contact your local branch, details of which are available on our contact us page here.
A Sage E-Marketing Brochure is available here. (coming soon)
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